EcoWay

Project Overview

Building a green mobility ecosystem for the hyper-competitive UAE last-mile delivery sector required an absolute integration of custom hardware, energy infrastructure, and software. As CTO, I spearheaded the technical development from absolute scratch, engineering vehicles capable of withstanding extreme Middle Eastern climates while ensuring 100% operational uptime for major fleet operators.

Core Pillars of Execution

1. Vehicle Engineering & Extreme-Climate Hardware

Co-developed and optimized heavy-duty electric delivery vehicles specifically tailored for ambient temperatures reaching up to 47°C. By meticulously tuning the chassis and powertrain, we achieved stable, sustained speeds of 120+ km/h on compact 12-inch wheels without thermal throttling or performance degradation.

2. Battery Architecture & Swapping Infrastructure

Architected the entire energy ecosystem from the ground up. I sourced and onboarded top-tier global suppliers, strategically integrating high-performance CATL cells to guarantee maximum lifecycle, fire safety, and heat resistance. Parallel to this, I managed the development of proprietary, automated battery-swapping stations to replace traditional, slow charging bottlenecks.

3. B2B Fleet Integration & Global Supply Chain

Successfully aligned technical requirements and executed pilot presentations for the region’s largest last-mile delivery enterprises, including Talabat, Deliveroo, Careem, and Noon.

• Conducted on-site factory audits and hardware compliance testing directly at manufacturing facilities in China.

• Managed complex international logistics, customs clearance, and vehicle registration with UAE regulatory authorities.

• Secured prime infrastructure locations for swapping stations through direct negotiations with major corporate entities like Union Coop.

4. Software Infrastructure & QA

Directed the end-to-end mobile application development for the battery-swapping network through a dedicated Business Analyst. Acted as the technical bridge between local software teams and Chinese backend developers, resolving critical integration bottlenecks, managing cross-cultural alignments, and personally executing QA testing to guarantee system stability.

Hard Validation & Impact

To bulletproof the hardware before mass deployment, I personally executed a grueling 14,000+ km field-testing marathon in Dubai during peak summer. This hands-on, granular approach extended to daily technical operations—from replacing and fine-tuning motor controllers (ESCs) to establishing comprehensive training frameworks for commercial riders and service mechanics to ensure maximum fleet availability.